Success is the result of the meeting between experience and desire to innovate, research and creative capacity: in Seven we are convinced of it for over fifty years, when our adventure begins with the opening of the first workshop of handcrafted bags designed for sport and leisure.

It is 1973 and the company was born from the Di Stasio family, whose seven brothers - from which the brand name derives - are determined to decretar its success: they have the idea of designing new product lines, such as the one dedicated to the school, Using the technical skills developed in creating mountain backpacks. The strategy is successful and the company grows. Our backpacks are becoming part of the daily life of boys and girls: they are practical, trendy and rich accessories that make them very versatile.

To win over the youngest ones means to know their world, anticipating its needs. This is how we give life to long and rich collaboration with the musical universe, without forgetting to always be one step ahead.

Leading brand in the field of school bags, diaries and cases, with premium positioning.


Iconic brand that enjoys a huge brand awareness both in the backpacks, and in clothing.


Brand created to address the youngest in a colorful, innovative and quality products.

Brand with a distinctive, sophisticated and modern colour style that offers a wide range of stationery products.

OUR CERTIFICATIONS

Corporate management: Our quality and environmental management systems are certified TÜV SÜD ITALIA, thus guaranteeing compliance with the ISO 9001:2015 and 14001:2015 standards for environmental protection, Product quality and customer satisfaction.

Sustainability : We hold the GRS - Global Recycled Standard - certification, which identifies products made from recycled materials, confirming our commitment to comply with environmental and social criteria in the production chain.

Ergonomics: Our backpacks Updown Box, Updown Soft, Updown Twice are also IGR certified for their ergonomic design: they adapt to the characteristics of the child’s back.

Product safety : Our Updown Box Reflective backpack is TÜV SÜD certified and complies with DIN 58124. The certification guarantees product safety, visibility of the product in low light conditions, waterproof characteristics and performance of the product (e.g. mechanical seal).

FSC®: The FSC® label on our paper products indicates that the materials used have been sourced responsibly. The Forest Stewarship Council (FSC) is an international non-governmental organisation that promotes environmentally sound, socially useful and economically sustainable management of the world’s forests.