Seven is the brand with the music inside… Not just into the backpack: in our DNA.
Nothing is able to create more aggregation among young people than music.
We have always matched music and innovation in our products..
Taking care of target taste, foreseeing trends, thinking about backpacks and accessories that are inspired to music, as people using them.
It is our way of doing, a way that is possible only for who has the music inside.
Music is part of our life: is inside each backpack because this is simply our DNA..